I remember the first time I saw something with "Jessica" on it in a store as a child--there was a spinner rack of keychains and pens, and I begged and begged my mom to buy me one. She, a quintessential 80's mom, latched on to the idea with a fury, and pretty soon I even had a story book that incorporated not only my name, but information about my life and family members. I thought it was the most amazing thing in the world.
Nowadays it takes a little bit more than my name on a pen to impress me, but I still have a secret love for personalized products. When Formulate contacted me about trying their customized hair care, it was impossible to say no. It was a super simple process from start to finish: I entered some information about my hair type, preferences and goals into their website and waited a few days. The process was easy, the turnaround time was fast, and the product itself is pretty darn great too (don't even get me started on that gorgeous minimalist packaging!).